But back to the written word, which only reaches the communication receiver when it is read. Usually reading works by capturing an entire word. Only when we learn to read we read each letter individually and put them together as a word. Later, when we are more experienced, we capture words as a whole (Graham Rawlinson, University of Nottingham, 1976, The significance of letter position in word recognition). To the right is an example. The letters in the words were scrambled. Only the first and last letter of a word remain in their place. Although many letters in the word are wrong, most readers can decode the text.
If it is too difficult, please click on “Reset”. Or enter your own text and then scramble it yourself.
People need stories. As children, we are obsessed to hear stories. However stories start, we prefer to hear good stories rather than endless lists of facts in a PowerPoint presentation. In the project, the project manager can use storytelling to illustrate complex interrelationships. Or she uses the form of the heroic story to convince others of her project. She can win participants more easily than with rational arguments. An emotional story inspires and releases powers.
Visual storytelling now combines the power of images with telling good stories from storytelling. Through social networks, photos and videos are ubiquitous. The number of images in newspapers is increasing. And visual communication with pictures and videos is also increasing in everyday working life.
One example is the Project Model Canvas (PMC) project management tool. The project manager works out a common understanding of the project with her colleagues and uses this visualization in her further communication.
Finally, a sample picture. The project manager can of course write a lot of text about the change from “mobile first” to “mobile only”. But what about this Tokyo subway picture? All passengers are looking so intensively into their mobile phones that they do not even notice that they are being photographed. Doesn’t convince this picture more than 1,000 words?
Inspired by Petra Sammers German article „Visuelles Storytelling – Nutzen Sie die Macht der Bilder!“ from German project management portal ProjektMagazin.